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MeetEdgar – Automated Social Media Content Scheduling and Recycling

Social media has become an essential marketing channel for businesses of all sizes, but maintaining a consistent presence across multiple platforms requires significant time and resources. Content creators and businesses often find themselves caught in an endless cycle of creating and posting new content, only to see it disappear into the social media void after just a few hours. MeetEdgar emerged as a solution to this problem by pioneering the concept of content recycling for social media. Instead of letting valuable content disappear after a single post, MeetEdgar helps businesses automatically repurpose and reshare their best-performing content, maximizing its impact and saving countless hours of work each week.

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What is MeetEdgar?

  • Company: MeetEdgar
  • Homepage: https://meetedgar.com
  • Industry: Social Media Management Software
  • Business Model Type: Subscription SaaS (Software as a Service)

MeetEdgar is a social media management platform founded in 2014 by Laura Roeder that revolutionized how businesses approach content scheduling and distribution. Unlike traditional social media tools that required constant attention and new content creation, MeetEdgar introduced an innovative library-based system that stores and categorizes your content for continuous reuse.

The platform’s core functionality revolves around its content library, which organizes posts into customizable categories (like blog posts, promotional content, inspirational quotes, etc.). Users load their content into these categories, and MeetEdgar automatically publishes posts according to a predetermined schedule, cycling through the library to ensure a consistent social media presence without manual intervention.

MeetEdgar supports major social platforms including Twitter, Facebook, Instagram, LinkedIn, and Pinterest. The service’s differentiating feature is its ability to automatically recycle content from your library once it’s been published, ensuring your best content gets maximum exposure over time rather than disappearing after a single post. With features like content variation, category-based scheduling, and analytics to track performance, MeetEdgar positions itself as a time-saving solution for busy entrepreneurs, small businesses, and marketing teams who want to maintain a robust social media presence without the constant demand for new content.

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