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Geopointe – Location Intelligence for Salesforce Data Mapping

In the data-driven business landscape, sales and service teams continually struggle to extract meaningful insights from customer location data. Despite having robust CRM systems like Salesforce, many organizations lack the tools to visualize geographic information effectively. Geopointe addresses this critical gap by providing sophisticated location intelligence capabilities directly within the Salesforce ecosystem. This specialized mapping solution transforms raw location data into actionable insights, enabling businesses to optimize territories, plan efficient routes, and make data-driven decisions based on spatial analytics.

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What is Geopointe?

  • Company: Geopointe
  • Homepage: https://www.geopointe.com
  • Industry: Location Intelligence Software
  • Business Model Type: SaaS Subscription

Geopointe is a leading location intelligence and geographic data mapping application built natively for Salesforce. Founded in 2010 and acquired by EverString in 2019 (which was subsequently acquired by ZoomInfo), Geopointe serves as a bridge between traditional CRM data and spatial analytics.

At its core, Geopointe transforms standard Salesforce records containing address information into visual, interactive maps that reveal patterns and relationships otherwise impossible to detect in spreadsheets or traditional CRM views. The platform enables users to plot customers, prospects, leads, and other data points on maps directly within their Salesforce environment.

The company’s primary offerings include:

  • Advanced data visualization through customizable maps
  • Territory management and planning tools
  • Optimized route planning for field sales and service teams
  • Proximity-based search and analysis capabilities
  • Real-time location data integration with Salesforce records
  • Mobile accessibility for field teams

As a Salesforce AppExchange partner with over a decade of experience, Geopointe has established itself as a specialized solution that enhances the geospatial capabilities of Salesforce for businesses that rely on location-based decision making.

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