SaaS Launching #6 – Start Content Marketing (Blog + SEO)

SaaS Launching Strategy #6: Start Content Marketing (Blog + SEO)

“The best time to start your blog was yesterday. The second best time is today.”

For most early-stage SaaS teams, content marketing feels like something to tackle later.
But in reality, your SaaS launching phase is the ideal time to start building your long-term inbound engine.

Why? Because SEO takes time.
content marketing doesn’t work like paid ads — it compounds over months.
So the sooner you start writing, the sooner your blog posts will begin bringing in high-intent, search-driven leads.

Where Should You Create Your Blog?

One of the most common early questions is:

“Should we use Medium or Notion?”
“Can I write on a separate platform?”
“Do I need to integrate it with my SaaS website?”

Let’s clarify one thing:

You can use any tool to write your blog — but the blog must live on your own domain if you want SEO results to benefit your site.

Why Your Blog and Website Must Be Integrated (in URL structure)

Search engines associate trust and authority with domain names.
If your content marketing blog lives on a different platform, it builds SEO for that platform — not for your product.

Always aim to host your blog at:

• a subdirectory (/blog) or

• a subdomain (blog.yourproduct.com) of your product site.

This way, your traffic and keyword rankings contribute to your brand’s overall authority.

What Tools Can You Use for Blogging?

Here are popular options — the key is how you connect them to your domain.

1. If your SaaS website is on WordPress

→ Great! Blogging is built-in. Just use the /blog structure.

2. If your site is built with Webflow, Framer, or a custom frontend

→ Use tools like WordPress, Ghost, or Notion + Super, and connect via subdomain (blog.yourproduct.com) or reverse proxy to /blog.

3. Avoid writing solely on Medium, Substack, or other blog service

→ These platforms are fine for sharing or syndication — but don’t rely on them as your main content marketing hub.
SEO value will not accumulate to your brand.

How Should You Write Content?

Goal: Help searchers solve a problem — and discover your product along the way.

Your blog is not a sales pitch. It’s not a changelog.
It’s a guide of content marketing that starts with user pain, shows useful solutions, and gently leads to your product.

Ideal blog formats for early-stage SaaS:

• Problem-solution posts
  “5 Ways to Automate Your Workflow Without Hiring a Developer”

• Feature reasoning posts
  “Why We Designed Our Onboarding Flow This Way”

• Comparison posts
  “Notion vs. Our Tool: 3 Key Differences for Team Collaboration”

Best practices for content marketing writing:

• Use real keywords that people search for

• Keep paragraphs short and scannable

• Link back to your homepage or product tour

• Include a clear CTA (e.g., “Try it free” or “Join waitlist”)

• Add value first — pitch later

Common Mistakes: Don’t Turn Your Blog into a Technical Dump

SaaS teams — especially technical founders — often fall into these traps:

❌ 1. Just listing tech specs

“We use Kubernetes on EC2 and autoscale via Prometheus…”

Okay. But why should users care?

✅ Instead:

“Your changes go live instantly because our infrastructure is designed for real-time collaboration.”

❌ 2. Writing only from your perspective

“We built this. We love it. We think it’s great.”
→ This doesn’t resonate.

✅ Instead: Start with the user’s problem and make them feel understood.
Show how your product fits into their story.

❌ 3. Ignoring SEO fundamentals

No keyword targeting, no metadata, no internal linking?
→ Your post might never appear in search results.

✅ Use keyword tools, write with structure, and follow a simple SEO checklist.

Why This Matters: Compounding Growth Without Ads

Here’s what content marketing gives you:

1. Lasting visibility
   One great blog post can bring traffic for years.

2. High-quality leads
   People who search are already problem-aware — they’re close to converting.

3. No ad budget required
   Content takes time and effort, but the return is exponential and compounding.

Final Thoughts: The Best Time to Start Was Yesterday

content marketing takes time to pay off — but once it does, it becomes your most reliable growth channel.
Every post you write today is a step toward inbound traffic you don’t have to pay for later.

So don’t wait. Start writing.
Six months from now, you’ll be glad you did.