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Refiner – Customer Feedback Collection Made Simple

In the SaaS industry, understanding customer needs and preferences is crucial for business growth and retention. However, collecting meaningful feedback often proves challenging—many existing solutions either disrupt the user experience or fail to gather actionable insights. Refiner addresses this problem with its innovative in-app survey platform that enables SaaS businesses to collect customer feedback, measure Net Promoter Score (NPS), and gather user insights seamlessly within their applications. By integrating feedback collection into the user’s natural workflow, Refiner helps companies make data-driven decisions while maintaining a positive user experience.

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What is Refiner?

  • Company: Refiner
  • Homepage: https://refiner.io
  • Industry:SaaS, Customer Feedback & Analytics
  • Problem:Businesses struggle to collect actionable customer feedback without disrupting user experience or requiring complex technical implementations.
  • Solution:Refiner provides a no-code platform for creating targeted in-app surveys that collect customer feedback at the right moment in the user journey.
  • Differentiation:Refiner stands out with its non-intrusive survey design, advanced user targeting capabilities, and seamless integration with popular SaaS tools.
  • Customer:
    SaaS companies, product managers, and customer experience teams who need to understand user sentiment and gather product feedback.
  • Business Model:Refiner generates revenue through a subscription-based pricing model with different tiers based on monthly responses and feature access.

Refiner is a specialized customer feedback platform designed specifically for SaaS companies that want to gather insights directly within their applications. Founded with the mission to make feedback collection non-intrusive and highly targeted, Refiner enables businesses to deploy contextual micro-surveys at strategic moments in the user journey.

The platform offers a comprehensive suite of tools that includes customizable survey templates, audience segmentation capabilities, and detailed analytics dashboards. Users can create various survey types including NPS (Net Promoter Score), CSAT (Customer Satisfaction), CES (Customer Effort Score), and custom questionnaires that appear directly within their web or mobile applications.

What sets Refiner apart is its focus on contextual triggering—surveys appear at specific moments based on user behavior, ensuring questions are relevant and timely. For example, a survey might trigger after a user completes an onboarding process, uses a new feature, or reaches a certain milestone in their customer journey.

The platform integrates seamlessly with popular SaaS tools including Segment, Intercom, HubSpot, and Slack, allowing businesses to connect feedback data with their existing tech stack and workflow. This interconnectedness helps teams act on feedback quickly and incorporate insights into their product development and customer success strategies.

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