What is Applied?
- Company: Applied
- Homepage: https://www.beapplied.com
- Industry:HR Technology
- Problem:Traditional hiring processes are filled with unconscious biases that prevent diverse talent from being fairly evaluated.
- Solution:Applied provides a structured, anonymized recruitment platform that focuses on skills-based assessment to eliminate bias at every stage of the hiring process.
- Differentiation:Applied’s platform is built on behavioral science research and uses blind recruitment techniques with anonymized applications and structured skill-based assessments that are proven to reduce bias by up to 60%.
- Customer:
Organizations committed to diversity and inclusion who want to improve the quality and fairness of their hiring processes, from startups to enterprise companies and public sector organizations. - Business Model:Applied generates revenue through subscription-based pricing tiers for their recruitment platform, with different plans tailored to organization size and hiring needs.
Applied is a purpose-driven technology company that has created an innovative recruitment platform focused on removing bias from hiring processes. Founded on behavioral science principles, the company emerged from research at the UK Government’s Behavioral Insights Team (also known as the “Nudge Unit”) and operates with a clear mission: to help organizations hire the best talent fairly.
The platform works by implementing several key features designed to create a more objective evaluation process. Its anonymized applications hide personal details that could trigger unconscious bias. The system uses skill-based assessments rather than traditional CVs, allowing candidates to demonstrate their abilities directly. Work sample questions simulate actual job tasks, providing employers with relevant performance data instead of relying on potentially biased proxies like educational background or previous employers.
Applied also incorporates structured interviews with standardized scoring criteria and uses collective decision-making processes where multiple reviewers evaluate the same anonymized responses. This approach significantly reduces the impact of individual biases. By redesigning the entire recruitment funnel from job descriptions through to final selection, Applied delivers a comprehensive solution that addresses bias at every stage of the hiring process.
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