What is Plausible Analytics?
- Company: Plausible Analytics
- Homepage: https://plausible.io
- Industry:Web Analytics and Privacy Technology
- Problem:Traditional web analytics tools like Google Analytics collect excessive user data, creating privacy concerns and compliance issues with regulations like GDPR.
- Solution:Plausible provides a lightweight, cookie-free analytics solution that collects only anonymous data while delivering actionable insights without compromising visitor privacy.
- Differentiation:Unlike competitors, Plausible is fully open-source, privacy-focused, and offers a simple interface that loads 22x faster than Google Analytics without requiring cookie consent notices.
- Customer:
Website owners and developers who value user privacy, seek GDPR compliance, and want a simple, lightweight alternative to invasive analytics platforms. - Business Model:Plausible generates revenue through a straightforward subscription model based on monthly pageview limits, with transparent pricing starting at $9/month for up to 10k monthly pageviews.
Plausible Analytics is a lightweight, open-source web analytics tool founded by Uku Täht and Marko Saric. Launched in 2019, the company offers a privacy-friendly alternative to mainstream analytics solutions like Google Analytics.
At its core, Plausible provides website owners with essential visitor statistics and traffic insights without collecting personal data or using cookies. The platform’s dashboard displays key metrics including unique visitors, page views, bounce rates, visit duration, and traffic sources—all presented in a clean, intuitive interface that loads in under 1KB of code (compared to Google Analytics’ 45KB+).
What distinguishes Plausible is its commitment to data minimalism. The service doesn’t track individual users, doesn’t employ cross-site tracking, and doesn’t sell data to third parties. This approach not only respects visitor privacy but also simplifies compliance with regulations like GDPR, CCPA, and PECR.
As a fully open-source solution, Plausible’s entire codebase is available on GitHub, ensuring transparency and enabling community contributions. The company hosts its servers in the EU, specifically in Germany, providing additional data sovereignty assurances for its global customer base.
No comment yet, add your voice below!