SaaS Launching Strategy Guide:
10 Essential Marketing Tasks for a Successful SaaS Launching
Everything You Need to Build Visibility from Day One
When it comes to SaaS launching, many early-stage founders assume that building the product is the hard part — until they actually launch.
“We have a solid product… but no one knows we exist.”
“We don’t know where to promote it, who to reach out to, or how to drive traffic.”
The reality is, SaaS launching isn’t just about pushing code live.
It’s about building visibility, trust, and traction — before and after launch day.
This guide walks you through 10 essential marketing and PR tasks every SaaS team should execute during their product launch.
1. Create a High-Converting Launch Page
A launch page is your first and most important SaaS launching asset.
Even if your product is still in beta or under development, you need a dedicated page that explains:
What your SaaS product does
Who it’s for
How interested users can stay updated (email capture)
This is not a placeholder. It’s your first conversion funnel — designed to build interest, grow your waitlist, and validate early demand.
Must-have launch page elements:
Clear headline and product summary (under 3 sentences)
Problem + value proposition tailored to your target audience
CTA (e.g. join waitlist, get early access, subscribe for updates)
Product image or teaser video
Optional: social proof, FAQs, brand story
Tip: Use Webflow, Framer, Notion + Super, or Carrd to launch fast. A great SaaS launching strategy begins with visibility — and this is where it starts.
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SaaS Launching #1 – Build Your SaaS Launch Page Right Now
2. Create an Intro Video or Product Demo
Video is more powerful than text — especially when you’re introducing something new.
Just 1–2 minutes of clean, focused explanation can communicate what pages of copy cannot.
What your video should include:
Why you built it → the problem
How it works → key functionality
Who it’s for → ideal customer
Make sure to also create a simple screen-recorded product demo.
Upload it to YouTube and embed it on your site, emails, and social media.
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SaaS Launching #2 – Product Demo That Converts Powerfully
3. Distribute a Press Release or PR Article
PR is one of the most overlooked but high-impact tools in SaaS launching.
A single article on a credible site can build massive trust.
Where to pitch or submit:
Tech-focused media: TechCrunch, Product Hunt, Hacker News, Indie Hackers
PR platforms: PRWeb, EIN Presswire, startup directories
Medium blogs, LinkedIn newsletters, or startup subreddits
Remember: a press release is not an ad.
It’s a story about the problem you solve, not just your feature list.
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SaaS Launching #3 – Press Release Distribution That Works
4. Submit to Launch Platforms & Startup Communities
Early-stage SaaS products do incredibly well on platforms like:
Launching Next, SaaS Hub, StartupBase, etc.
But don’t just “post and pray.”
Ask your network for support before and on launch day. Share updates via email, social, and communities.
Pro tip: Create a launch calendar and get your whole team involved in amplifying the announcement.
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SaaS Launching #4 – Submit to Launch Platforms & Startup Communities
5. Collect Early User Reviews
People trust other users’ words more than your marketing copy.
Early reviews are more than feedback — they’re marketing assets.
Where to collect reviews:
G2, Capterra, Trustpilot
Indie Hackers, Reddit, niche communities
Personal blogs, Notion summaries, YouTube reviews
How to ask:
Offer early access in exchange for feedback
Ask beta users for honest reviews
Share testimonials on social media
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SaaS Launching #5 – Early Reviews Matter More Than You Think
6. Start Content Marketing (Blog + SEO)
Search engine visibility is one of the most sustainable ways to drive inbound leads — and SaaS launching is the perfect time to start building that foundation.
When someone searches for a problem your product solves, your content should appear.
Content ideas to kick off your SEO strategy:
“5 Ways to Solve [Target Problem] With a SaaS Tool”
“Why We Built [Feature] This Way”
“How Our SaaS Compares to [Competitor] in 2025”
Link back to your homepage, launch page, and key conversion pages.
Add backlinks and promote content on niche forums or directories to strengthen SEO.
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SaaS Launching #6 – Start Content Marketing (Blog + SEO)
7. Set Up Email Marketing Automation
Email is still the most reliable, long-term marketing channel you can own.
Social media fades. Ads get skipped.
But email subscribers stay.
What to automate:
Welcome sequence
Product update announcements
Webinars or tutorials
Upgrade nudges for paid plans
Tools like Mailerlite, ConvertKit, or Beehiiv are beginner-friendly and free to start.
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SaaS Launching #7 – Set Up Email Marketing Automation
8. Set Up Social Channels & Brand Consistency
Choose 1–2 channels that fit your audience (e.g., Twitter, LinkedIn, Instagram).
You don’t need to be everywhere — just be consistent somewhere.
Checklist:
Align branding across profiles (logo, bio, link)
Plan a recurring content theme (e.g., build logs, founder updates, user wins)
Use launch week to drive engagement: countdowns, video clips, early reviews
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SaaS Launching #8 – Social Media Marketing & Brand Building
9. Execute a Backlink Strategy
One of the biggest drivers of SEO visibility is who links to your website.
The more quality backlinks you have from relevant blogs, directories, and media — the higher you rank on Google.
How to get backlinks:
Add links to your PR articles
Write guest posts
Encourage blog reviews
Submit to SaaS directories
Find unlinked mentions and ask for attribution
High-authority backlinks are SEO rocket fuel. Don’t ignore them.
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SaaS Launching #9 – How to Build Backlinks for SEO
10. Build a Feedback Loop from Day One
Your product doesn’t need to be perfect at launch.
But it needs to be responsive.
How to collect feedback:
Live chat tools: Intercom, Crisp, Tawk.to
Surveys: Typeform, Notion Forms
Feedback boards: Canny, Upvoty, Trello
Private Slack or Discord community
Keep users updated on changes. Share release notes. Show that their voice matters.
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SaaS Launching #10 – Build a Feedback Loop from Day One
Final Thoughts: Visibility Is the Real Launch
You could have the most innovative product in your space, but without strategic SaaS launching efforts, no one will find it.
The 10 actions above aren’t expensive — but they are essential.
Don’t wait until your product is “perfect.”
Start building visibility while you build your product. Start small, iterate, and stay visible.
Looking for more resources to help you plan and execute your SaaS launching strategy?
👉 Visit SaaSbm Blog & Resource— your go-to resource for real-world SaaS marketing, PR, and early growth.
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