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Social Blade – Track Social Media Statistics and Growth

In the digital landscape where content creators and brands vie for attention, understanding performance metrics has become essential. The social media ecosystem generates vast amounts of data – subscribers, views, engagement rates – that can be overwhelming to track manually. This is where Social Blade steps in, offering comprehensive analytics across major social platforms. By aggregating public data from YouTube, Twitch, Instagram, Twitter, Facebook, and TikTok, Social Blade provides actionable insights that help creators and marketers make informed decisions about their content strategy and competitive positioning.

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What is Social Blade?

  • Company: Social Blade
  • Homepage: https://socialblade.com
  • Industry: Social Media Analytics
  • Business Model Type: Freemium SaaS with Advertising

Social Blade is a leading analytics platform that tracks and measures social media statistics and growth across multiple platforms. Founded in 2008, it initially focused on YouTube analytics but has since expanded to cover Twitch, Instagram, Twitter, Facebook, TikTok, and other major social networks.

The core service of Social Blade is its public-facing analytics dashboard that allows users to search for any channel or profile and instantly view key metrics such as subscriber counts, video views, estimated earnings, and historical growth patterns. These statistics are presented through intuitive graphs and charts that visualize performance trends over time.

Beyond basic metrics, Social Blade offers ranking systems that categorize creators based on their subscriber count, view count, and engagement rates. The platform assigns letter grades (from D- to A+) to channels based on their statistical performance, creating a standardized method to evaluate and compare different accounts within the same niche.

What makes Social Blade particularly valuable is its historical data retention. While most platforms only show current statistics, Social Blade archives performance data, allowing users to analyze long-term trends and growth patterns that would otherwise be inaccessible. This historical perspective has made it an essential tool for researchers, marketers, and content creators seeking to understand the evolution of social media influence.

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